DOHA OOREDOO is celebrating the success of its first major sponsorship since the launch of its new brand in Qatar, as it supported Hamad Medical Corporation’s (HMC) World Kidney Day events.
As part of Ooredoo’s corporate social responsibility strategy ‘Hand in Hand for Qatar’, which supports healthy lifestyles and healthcare, the company supported HMC’s activities from March 13 to 16 on the theme ‘Kidneys for Life’.
Fatima Sultan al Kuwari, Ooredoo director of public relations, said: “It is very fitting that our first CSR activity as Ooredoo is to support this important activity for the people of Qatar. It builds upon our heritage of supporting the Fahad Bin Jassim Kidney Centre, and reaches out to people in need in our community.
“I hope that this event will encourage more people to take the time to learn about the dangers of kidney disease, and seek treatment if needed.
We will continue to support healthy lifestyles as part of our corporate social responsibility strategy.” World Kidney Day on March 15 is an annual event that aims to raise awareness and reduce the frequency and impact of kidney disease.
People of all backgrounds in Qatar suffer from kidney disease, with risk factors such as obesity and diabetes contributing to the problem.
At Katara Cultural Village, students, Hamad Medical Corporation staff and volunteers participated in a walkathon led by the Qatar Armed Forces band. Students also presented performances and took part in an educational competition. Visitors received health check-ups.
On March 16, healthcare professionals exchanged ideas on treating kidney disease at a medical symposium. HMC’s clinicians visited schools, universities and malls to promote healthy lifestyles.
The Hamad Medical Corporation also set up kidney health information booths in the hospital and at the Fahad Bin Jassim Kidney Centre. Ooredoo fully funded the Fahad Bin Jassim Kidney Centre, which opened in 2010 in honour of an inspiring figure who made a major contribution to the development of Qatar and Ooredoo.
The Kidney Centre provides dialysis facilities for more than 400 patients every week who suffer from acute and chronic kidney disease.
Since the centre opened, Ooredoo has provided sustainable support with employees volunteering to visit patients presenting them with cards wishing them well, and giving them Hala cards so that they can keep in touch with their friends and family, helping to reduce their stress.